SKM8: Branding for a skating app to improve solo experience.
SK8M8 is a student-run app that provides solo skaters an easier way to film skate clips without having to cut and edit their videos themselves. SK8M8 utilizes AI technology to optimize the video experience for amateur skaters. The SK8M8 rebrand features a new logo, a limited edition sticker pack, a promotional flyer, a desktop home page, and a mobile app.
Mood Board Inspiration
Process Sketches
The Brand Kit
The SK8M8 logo was designed for maximum readability and scaling, while sporting a play button to highlight the video-making aspect. The brand features a simple color scheme, hand-drawn graphic elements, and a cohesive user interface.
