Juniper is a botanical-infused gin brand that balances subtle floral flavors with natural fruit ingredients. The early renditions of Juniper’s label were inspired by Art Nouveau paintings. Later iterations maintained the color schematic, but were modernized for consumer appeal and cost effectiveness. Each flavor displays a hand-drawn, floral watercolor element to evoke the soft, inviting notes of the cocktail. Juniper provides an elegant alternative for the classic canned cocktail, making it a beverage to be enjoyed by all.